Make three details easy to find
Show what the winner receives, the price of one entry and the closing date with its time zone. Explain whether the displayed prize is the current amount or a guaranteed amount. If it can grow as entries arrive, say so.
Work through the numbers first
Illustrative example: 200 entries at £2 produce £400. A prize equal to half the gross entry income is £200. That leaves £200 before any operating or payment costs. If costs are deducted from the club’s allocation, the amount the club receives will be lower. Publish the actual calculation rather than presenting the remainder as net proceeds.
Give each job an owner
- Choose the organiser responsible for entry records and questions.
- Write the entry rules, eligibility and closing time.
- Explain the selection method and when the result will be announced.
- Check the supporter journey on a phone before sharing.
- Keep records and contact the winner using the agreed process.
Close the loop with supporters
Publish the result in accordance with your rules and privacy arrangements. Tell supporters what their contribution will help fund. A clear update gives people a reason to stay involved.
Check the rules before selling entries
The appropriate rules depend on the format, organiser and how entries are sold. For Great Britain, check the Gambling Commission’s society lottery guidance and the requirements of your licensing authority. Small society lotteries require local authority registration; other arrangements can require different permissions. Do not assume an online fundraiser follows the same rules as a raffle at an event. Northern Ireland has a separate framework.