A practical breakdown of how a small grassroots club with 80 supporters can generate over £3,700 a year in recurring fundraising income — automatically.
If you run a grassroots football club, you already know the problem. You need money for kit, pitch fees, training equipment, and coaching badges. But traditional fundraising — quiz nights, bucket collections, car boot sales — is exhausting, unpredictable, and takes your best volunteers away from the thing they actually care about: coaching football.
Here's the good news. With 80 regular supporters and a weekly lottery running on Club Fundraiser, a typical grassroots club raises over £3,700 a year — automatically, with zero volunteer time after the initial five-minute setup.
A weekly lottery is the most efficient fundraising mechanism available to a small club. Here's how the maths works for a club with 80 supporters buying a £2 ticket each week:
That £3,744 is the floor, not the ceiling. Every new supporter who joins adds another £46.80 to the club's annual income. Get to 120 supporters and you're raising over £5,600 a year.
The difference between a lottery that raises £500 and one that raises £3,744 isn't the prize size — it's consistency. One-off ticket buyers are unreliable. Supporters who set up a recurring entry are in every draw automatically, every week, without anyone chasing them.
“We set it up on a Tuesday evening and had 40 people playing by the weekend. The recurring entries meant we didn't have to ask people to buy tickets every week — they just stayed in.”
— Mark T., Club Secretary
When you send your lottery link to supporters, actively encourage them to set up a recurring entry rather than a one-off ticket. The difference in annual income is significant: a supporter who buys one ticket gives you £2. A supporter on a recurring entry gives you £104 a year.
The weekly lottery is the foundation. But clubs on Club Fundraiser can layer in additional fundraising to push annual income higher:
Real example: £4,800+ from multiple streams
A club with 80 lottery supporters, two 50/50 draws (raising £80 each), £200 in Gift Aid donations, and 60 tickets at £5 for a presentation night adds another £1,100 on top of their lottery income — bringing total annual fundraising to nearly £4,800.
For most clubs, 80 supporters is very achievable. Here's where they typically come from:
Share your lottery link in your club WhatsApp groups first. That usually gets you to 30–40 supporters quickly. Post it on your club's Facebook page for another 10–20. After that, word of mouth does the rest.
A weekly lottery run by a non-commercial society (such as a community amateur sports club or unincorporated association) is a 'small society lottery' under the Gambling Act 2005. You're required to register with your local authority if ticket proceeds exceed £20,000 in a 12-month period, or if the total value of prizes exceeds £250,000. Most small clubs are well under these thresholds. Club Fundraiser helps you store the registration details you'll need and displays the required legal information on your club's lottery page.
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Set up your club's lottery in five minutes — free, no card required. Your first draw can run this week.
Set up your club lottery in five minutes. Free, no card required.
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