A practical guide to running a 50/50 draw — what it is, how the maths works, and how to use it to raise extra money for your club on match days and at events.
A 50/50 draw is one of the simplest fundraising formats a sports club can run. Supporters buy entries into a draw. A winner is picked at random. The winner takes half the total pot, and the club keeps the other half. The bigger the pot, the better for everyone.
It's popular because it's genuinely exciting for supporters. A £200 pot split 50/50 means the winner walks away with £100 — a real prize that's worth talking about. And because it's tied to a specific event (a match day, a finals day, a presentation night), it has a natural deadline that drives urgency.
Here's what a 50/50 draw looks like at different entry levels (using a £2 entry fee):
Allowing multiple entries per supporter (1, 2, 3, 5, or 10) increases the pot without requiring more people. A smaller group with multiple entries each can still build a meaningful prize.
Traditional 50/50 draws are done in-person with paper tickets and a drum. This is perfectly valid — but it requires a volunteer to manage it, you're limited to people physically present, and the cash handling creates admin.
An online 50/50 draw on Club Fundraiser removes all of that. Supporters enter on their phone, payment is handled by Stripe, the pot builds in real time (visible on the draw page), and when you're ready to run the draw, one click picks the winner and sends them an email. No volunteers, no cash, no spreadsheets.
Tip: show the pot growing
Share the draw page link in your club WhatsApp groups as entries build up. Seeing the pot climb — from £40 to £80 to £140 — is one of the most effective ways to drive more entries. Social proof and FOMO work.
A 50/50 draw is a one-off event — it doesn't replace your weekly lottery. Think of it as a boost. Your lottery provides steady weekly income; a 50/50 draw is a special event that generates excitement and a larger-than-usual fundraising moment.
You can run as many 50/50 draws as you like on Club Fundraiser. Some clubs do one per month. Others tie them to specific fixtures or events. You're in complete control of when each draw runs and when it closes.
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